A press release written in the indelible ink of father’s pride

Somewhere in the world there might be a small forest felled every month to provide the paper for press releases that announce a new company or product line or some sales promotion.

They normally come from a public relations company that paints this as positively earth-shattering – and indeed any good news is as welcome as the first snowdrop of spring – but even reporters living in Pollyanna can grow tired of the superlatives delivered in gushing prose day after day.

And then, once in a while, something entirely different comes to pass – such as a letter that arrived into our office last week.

Two ambitious and courageous women have started a new business making candles since the start of the pandemic, and they are doing their best to gain some traction on traditional and social media. So far, so normal.

But the letter came from the father of one of the two women; neatly handwritten, perfectly constructed – and with the pride of a parent flowing off the page.

The business isn’t even in the Tribune’s circulation area, but that wasn’t an impediment to Paddy Keane from Ennis, who has made it one of his objectives for Covid to write two letters every second day to try and garner a bit of publicity for his daughter, Chantell, and her friend Danielle Kenneally.

He also reveals that he’s doing this despite being in the high risk category for Covid 19 – because he suffers from multiple health issues.

For more, read this week’s Connacht Tribune.

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