Good skincare no longer the realm of women alone

So what dads out there will be getting cosmetics this Father’s Day? Even just a decade ago, the suggestion to buy a husband or dad a cream to beautify and preserve their skin would have been odd.  But more Irish men, like their European cousins, are no longer embarrassed to admit they use grooming products.

GQ magazine estimates that the global grooming and skincare market for men is worth €48 billion and is set to grow by 10 per cent in the next five years.

The market research company Spate revealed that there are on average 2,400 searches for retinol for men per month in America, a figure that has increased by more than 41 per cent compared with last year.

Male celebrities are moving into the market, following in the footsteps of Kylie Jenner, Rihanna and JLo, who have made squillions from their lines.

Harry Styles, the former One Direction member, has the beauty line, Pleasing, which includes a collection of pearl-inspired nail polish and serums for the eyes, lips and face. 'I didn't want to make products to mask people, I wanted to highlight them and make them feel beautiful," he has stated.

For more, read this week’s Connacht Tribune.

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