Beat the leaks with reusable Nixx

Ellie Loftus is one of those super high achievers who makes you feel totally inadequate.  A registered nurse with two postgraduates, one in paediatrics and the other in intensive care, she also has a Masters of Science in Health from UCD. She was Regional Child and Adolescent Health Development Officer for the HSE from 2003 to 2008.

The native of Crossmolina who lives in Barna then decided to go and get herself a law degree and was later called to the Bar. She is currently working as a barrister.

In her spare time, Ellie is a sprinter. She runs for Ireland as a master athlete and competed before lockdown at the European Athletics Championships.

And it wasn’t just running that she excelled at. She represented Ireland on the first female Irish Olympic bobsleigh team, taking part in four World Cups. She was sought out by Prince Albert of Monaco for a chat because she was from Mayo, the home of his beloved late mother Grace Kelly.

Now, at the age of 49, this dynamo has pivoted again, this time setting up her own business. She has drawn on her experience of working with adolescents in the HSE, being a mom of two girls and her years as an athlete.

Nixx.ie is a period and bladder leak range of underwear that could revolutionise sanitary care.

The underwear is reusable by throwing it in the washing machine and can be worn without a tampon or pad.

Each pair consists of four layers of specialised fabrics. Because they can be worn without sanitary products, they are a much more sustainable solution. The first sanitary pads invented are still in a landfill somewhere as they take between 500 and 800 years to decompose.

They also turn up everywhere you don’t want to see them. Sanitary products are the fifth most common item found on Europe’s beaches, more widespread than single-use coffee cups, cutlery or straws.

For more, read this week’s Connacht Tribune.

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