New sponsorship deal big boost for Galway camogie
GALWAY camogie stands to reap the financial rewards of a new ‘ground-breaking’ five-year sponsorship deal.
In a massive boost for the sport locally, Westerwood Global is investing a total of €250,000 in all Galway camogie teams from 2022.
The sponsorship package sees Galway camogie sever its links with Supermac’s, which will continue its support of the county’s hurling, Gaelic football, and ladies football teams.
The involvement of Westerwood Global underlines the potential marketing profile from their tie-up with Galway camogie, especially as Cathal Murray’s seniors are the reigning All-Ireland champions.
Chairman of the Galway Camogie Board, Brian Griffin, has described the deal with Westerwood Global as setting a new benchmark for the sport.
“What is different about this package is that it has been conceived and negotiated as a stand-alone deal for camogie in Galway. We believe it is the first significant sponsorship for a county that recognises the substantial commercial value of camogie in its own right.”
Griffin said the County Board would use the investment to support camogie across the county. “Women’s sport is transforming. A few years ago, our ambition for sponsorship was to be able to defray the costs of jerseys and kits for our teams.
“Now we will have substantial sums of money to invest directly to support camogie across the county. Every girl and young woman who plays camogie in Galway will benefit from this deal. It transforms our ambitions for the coming years,”
Geoffrey Stoddart, commercial director with Westerwood Global, said the company was delighted to be linking up with a winning brand. “Like us, Galway camogie is committed to excellence, diversity, equality and success.
“So, this was a perfect opportunity for us to give something back by enabling these players to compete at the highest level and by supporting the growth of camogie across Galway.”
The Maynooth-based company – founded by Athenry native Basil Holian –provides manufacturing and maintenance support services across the globe to manufacturers in high-tech industries like semiconductors and pharmaceuticals.