Cheers all round as goal fest yields pints at 50c

A city pub’s decision to reduce the price of a drink every time either team scored in Tuesday night’s World Cup semi-final generated headlines all over the world after Germany’s shock seven goal haul meant a beer cost just 50 cents by the end of the game. News of the promotion at the Róisín Dubh spread so quickly via text messages and social media that the Dominick Street pub was packed to capacity by the end of Germany’s 7-1 hammering of the hapless home side. Earlier, management at the pub had informed customers through their Facebook page that bottles of Brahma (from Brazil) and pints of Erdinger (Germany) would cost €4 at the start of the game. For each goal scored, they pledged to drop the price by 50 cents for either country’s beer – never imagining that one of the teams would manage to register seven goals. There were only about 70 people in the pub at the start of the game at 9pm, but the numbers had doubled by half-time when Germany’s 5-0 lead ensured that a pint of Erdinger had dropped to just €1.50. By the closing 11 minutes of the game, when Germany led 7-0 and a pint cost 50 cents, the pub was packed to capacity with enthusiastic customers. Up to three kegs of the German lager were sold during the game and afterwards Eoghan ‘Gugai’ McNamara of the Roisin Dubh paid tribute to the staff who had coped with the demand. “It was ok at the start and there were only about 70 to 80 here,” he said. “The price literally plummeted when the Germans got three goals in five minutes. One guy ordered two pints and they were a euro cheaper by the time they were poured. “The promotion only lasted until the end of the game, so pints were 50 cents for the last 11 minutes after the Germans scored their seventh goal. In fairness, everyone got into the spirit of it. It was great fun. The customers were very responsible. They weren’t ordering 15 or 20 pints at a time.” For more on this story, see the Galway City Tribune.