Supermac voted All-Ireland PR champ for 2020
Pat McDonagh, head of the Supermac’s chain of family restaurants, has been named the All Ireland Marketing Champion of 2020.
The award was created by the Marketing Institute of Ireland to highlight the achievements of individuals who have made an exceptional contribution to business, who have demonstrated leadership, vision and skill and in particular whose customer and market focus have been central to their success.
With more than 100 restaurants throughout the country, Supermac's employs over 4,000 people nationally and has helped to establish up to 60 self-employed franchisees in their own successful businesses.
The current climate means that the consumer is looking for more online and contactless ways of engaging with service providers. Supermac’s has developed its own in-house online platform to meet those needs and has order online messaging at the core of all its key marketing campaigns. Digital marketing has been a key area of focus over the past few years along with using well known sports personalities and influencers.
Some of the brand’s most publicised marketing efforts include taking out a large billboard in Times Square in 2016 which was picked up by global media as a small Irish business punching above its weight.
Furthermore, Supermac’s ‘No Clowning Around’ humorous dig at a competitor in the height of a legal battle also resulted in widespread attention.
For more, read this week’s Connacht Tribune.
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