Galway’s first Digital Summit takes place on January 29 next

Maricka Burke Keoghplaceholder image
Maricka Burke Keogh

The first ever Galway Digital Summit will take place on Thursday next, January 29, at The Ardilaun Hotel on Taylors Hill in Galway City.

Organised by Online Marketing in Galway (OMiG), the event gets underway at 6.30pm and presents guest speakers in topics such as online marketing, digital marketing, mobile marketing, web marketing, e-marketing and more.

OMiG is a network group, open to all businesses and professionals in the West of Ireland, to share best practices, exchange knowledge and allow small businesses to make the most out of online tools and online marketing strategies.

Set up by Maricka Burke Keogh, an ex-Google employee who moved back to Galway in August 2011, OMiG is about joining up the dots, filling in the gaps and using the motto that ‘two heads are better than one’ in this case 600 heads are better than one.

To date more than 50 meetings have taken place and some top names in the field have spoken including Hugh Linehan of The Irish Times, Niall McGarry of Joe.ie, Peter Bellew of Ryanair and John Smyths of Micks Garage.

Many local companies have been represented as well such as My Kids Time and Touchwood. Attendees each month reach up to 100, and surveys are carried out regularly to make sure the organisation gives attendees what they want and relevant content. Some of the best digital minds in the country are heading West, making sure that Galway is on the digital map and well able to host events of this calibre.

Anyone with an interest in digital marketing is urged to attend this summit. Speakers will share how they have got to grips with the digital change, and will offer thoughts on the years ahead. An important part of the evening will look into the thought-leaders’ experience of both traditional and new media including its integration.

Aidan Coughlan of Newstalk Radio and Hugh Linehan of The Irish Times will explain how they have got to grips with a digital platform and providing the most up to date news and sport as it happens, podcasting and even videos.

Tourism Ireland Brian Harte Head of Customer Engagement and eMarketing Tourism Ireland will also present how social media has helped build ‘Brand Ireland’. Stephen O’Leary, media analyst from Olytico will present how social media has changed reporting forever. Jenny Taffe of marketing agency I Zest will also present practical tips on how to plan your digital strategy in 2015.

For more information visit www.galwaymarketing.ie/summit.

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